When the popularity of computer gaming exploded in the late 1980s, joysticks, controllers,
and flight simulators from CH Products pioneered an industry. However, as the market
became saturated—with the entry of heavyweight competitors like Logitech and Microsoft
and a plethora of overseas low-cost manufacturers—the Vista, California, company sought
to leverage its expertise in advanced motion-control technologies through the development
of new markets.
CH Products now operates two distinct businesses—Industrial Controls and Simulation
Products. The individual businesses have elevated CH Products’ technology far beyond its
roots in computer gaming. CH Products’ Industrial Controls Business manufactures a wide
range of resistive and hall-effect joysticks, used to operate equipment such as snowplows,
construction vehicles, and video security cameras. The Simulation Business manufactures an
expansive line of high-end USB avionic controllers that are ideal for both general aviation
and military simulation.
Transition from its traditional gaming controller business by efficiently developing new joystick and motion-control products for industrial, military, and aviation simulation applications.
Implement new processes and procedures that are empowered by state-of-the-art solutions like SOLIDWORKS Professional and SOLIDWORKS Premium design and analysis software.
- Cut development time by 50 percent
- Reduced prototyping time investment by 90 percent
- Entered strategic markets through the development of new products
- Increased innovation with surface modeling and design visualization
"CH Products has reinvented itself to pursue strategic markets, and SOLIDWORKS is helping us achieve our product development goals."
Senior Mechanical Engineer