Accelerating the Development of Custom Display Fixtures with SOLIDWORKS Software.


Artitalia Group, Inc.

The Company 

Artitalia Group, Inc., is a leading designer and manufacturer of custom-built display fixtures for top retailers, ranging from Target and JCPenney to Microsoft and Loto-Québec. During its 25 years in business, the company has relied on the latest developments in design technology to handle the increasing number of new projects efficiently and cost-effectively. Recently, Artitalia management determined that the company needed to update its development platform and design methods to improve design performance and reduce product time-to-market, according to Max Ferrara, engineering development manager.

“One of the problems that we faced with our previous CAD program involved parts library management,” Ferrara explains. “We also were experiencing enormous technical support difficulties with our prior CAD solution. It became vitally important to find a new solution with superior technical support that would provide fast and reliable responses to our requests for assistance. With an ever-increasing number of new projects in the pipeline, we needed to resolve these issues to increase productivity and reduce time-to-market.”

The Challenge

Improve efficiency and accelerate delivery of custom-built display fixtures for top retailers.

The Solution

Adopt the SOLIDWORKS 3D CAD development platform to create an extensive parts library and accelerate time-to-market.

The Result

  • Cut design time by 40 percent
  • Reduced time-to-market by 35 percent
  • Decreased product assembly guide development by 35 percent
  • Accelerated manufacturing processes by 25 percent

"It's simply faster and easier to develop products in SOLIDWORKS, and our Marketing Department can use SOLIDWORKS 3D templates to generate all associated product documentation."

Max Ferrara
Engineering Development Manager